Digital trends and the growth the e-learning market

The value of the e-learning market has surpassed the value of € 167 billion in 2019, in current values, and it is predicted to reach € 290 billion by 2026. This is largely driven by the adoption of technologies including: cloud computing and artificial intelligence (AI), but also due the increase in internet access. With more people connected, and for longer time, it was possible to observe a growth in the demand for more diversified training, offered by institutions from different parts of the world, as a solution for individual or corporate training. Likewise, the popularization of professions that require highly specialized skills, such as coding and digital design, has also added to the phenomena. According to Google, between April and May 2020, the worldwide demand for online courses has increased more than 100%. The growth of the online education market was also characterized by new trends, including: mobile learning, microlearning, social learning and corporate massive open online courses (MOOCs). Several restrictions due the COVID-19 pandemic also influenced the development of the online education market. According to the World Economic Forum, globally, more than 90% of students were affected by the closure of schools. With this new scenario, the efforts of the industry were quickly redirected towards the development of solutions in digital education for students and companies.

Digital trends such as big data analysis associated with artificial intelligence have helped education professionals to address the individual needs of students more adequately, while offering the possibility to collect data about students' experiences that can offer important insights to improve the quality of the courses. Virtual reality and augmented reality which are generally applied in training of specific occupations, such as aviation and industry professionals (e.g. for the conduction of simulations and tests), have been adopted in other sectors. Mobile technologies became an important tool, providing alternatives to improve the several services including education and health services, allowing, in many circumstances, to mitigate inequalities. In the forthcoming years it is expected that the e-learning market will continue to grow driven by new digital technologies and connectivity tools, but also stimulated by the conditions created by the pandemic which allowed to accelerate the innovation in the education sector.

The value of the e-learning market has surpassed the value of € 167 billion in 2019, in current values, and it is predicted to reach € 290 billion by 2026. This is largely driven by the adoption of technologies including: cloud computing and artificial intelligence (AI), but also due the increase in internet access. With more people connected, and for longer time, it was possible to observe a growth in the demand for more diversified training, offered by institutions from different parts of the world, as a solution for individual or corporate training. Likewise, the popularization of professions that require highly specialized skills, such as coding and digital design, has also added to the phenomena. According to Google, between April and May 2020, the worldwide demand for online courses has increased more than 100%. The growth of the online education market was also characterized by new trends, including: mobile learning, microlearning, social learning and corporate massive open online courses (MOOCs). Several restrictions due the COVID-19 pandemic also influenced the development of the online education market. According to the World Economic Forum, globally, more than 90% of students were affected by the closure of schools. With this new scenario, the efforts of the industry were quickly redirected towards the development of solutions in digital education for students and companies.

Digital trends such as big data analysis associated with artificial intelligence have helped education professionals to address the individual needs of students more adequately, while offering the possibility to collect data about students' experiences that can offer important insights to improve the quality of the courses. Virtual reality and augmented reality which are generally applied in training of specific occupations, such as aviation and industry professionals (e.g. for the conduction of simulations and tests), have been adopted in other sectors. Mobile technologies became an important tool, providing alternatives to improve the several services including education and health services, allowing, in many circumstances, to mitigate inequalities. In the forthcoming years it is expected that the e-learning market will continue to grow driven by new digital technologies and connectivity tools, but also stimulated by the conditions created by the pandemic which allowed to accelerate the innovation in the education sector.

 

Source: photo by Marvin Meyer available in Unsplash.